It’s not new that Mahindra is working upon their new line-up consisting of the 2020 Mahindra XUV500, 2020 Mahindra Thar, Next-gen Mahindra Scorpio and the brands first electric compact SUV the Mahindra eXUV300, set to launch in the coming months.
However, according to a new media report the launch of the upcoming 2020 Mahindra XUV500 and the 2020 Mahindra Thar has been delayed by 2-3 months. Both the models were scheduled to make their debut by Q2 of this year. The reason cited for this delay is the on-going coronavirus pandemic which has lead to slow production.
While speaking to ET-Auto, Veejay Nakra, CEO, Mahindra & Mahindra said: “That the next-gen Mahindra and the XUV500 will now be launched in Q3 and Q4 of this financial year”.
He further said, “We are struggling to manage supplies to ramp up capacity to meet the strong anticipated demand mainly from the rural markets and the footfall at the showrooms has reached 40% and the enquiries at almost 75% compared to the regular times before the last three or four months. We expect the rural scenes and vehicle subscription options to drive sales over the next four months”.
The brand which was once India’s largest utility vehicle maker has slipped down to the third spot and is struggling to peck orders over the last couple of years. However, the brand still claims to have regained some market presence with the launch of SUVs like XUV300, Alturas G4, and the Marazzo MPV.
Mahindra also believes that the new vehicle subscription and their presence in the rural and commercial markets will be the brands new USP as almost 50% of the total demand is linked to products like Bolero, Scorpio and Jeeto which are the mainstays for these markets this year.1