Kia has just announced that they have crossed the 5 lakh milestone in India. Now they have over 5 lakh customers in three years. They crossed the 1,00,000 milestone within a year in July 2020 and were the fastest manufacturer to cross the 4,00,000 milestone in the Indian passenger vehicle market. Let’s take a deeper look at this success story:
Targeting the Right Segments
Kia entered the Indian market in August 2019 with their mid-size SUV Seltos. It has been their best-selling product ever since. Out of the 6,34,224 units dispatched from their plant in India, Seltos accounted for 59% of their overall sales.
Also Read: Kia Seltos Facelift Revealed! Exciting Enough?
It is followed by Sonet, which contributed 32% to the overall sales. Kia targeted the growing segments and launched its well-prepared candidates into the compact & mid-size SUV market. Both Sonet & Seltos kept skyrocketing their sales.
Modern Features with Right Packaging
Kia cars are known for their features and premium interior. They have the same engine & gearbox as their siblings, such as Creta & Venue. With a reliable powertrain and modern technology, these cars offer a decent package. They introduced segment-first features such as an air purifier, sunroof & Bose sound system.
Also Read: KIA Carens MPV Launched In India At ₹8.99 Lakhs!
Kia portrayed itself as a luxury brand as compared to Hyundai with the sharp & futuristic designs with better features & interior. Overall this helped in building the right brand image, and they even entered the electric vehicle market with their EV6.
Kia’s Diverse Lineup
After entering the compact & mid-size SUV segments, they also launched a premium MPV into the market, Carnival, which was positioned above the existing cars such as Innova. Kia also recently launched the Carens to compete in the MUV segment with the existing segment king Ertiga.
Also Read: 5 Reasons That Makes The Kia EV6 Totally Worth ₹60 Lakhs
Carens was well received by the people and already has an immense waiting period going up to a year. They also launched the EV6, a pure EV for the electrification race. Their success story indicates that the Indian market can be conquered with the right products and a ground approach catering to the specific customer requirements.
