Technology is now deeply embedded in almost everything we do in life from ordering groceries to sending money technology has made possible what once was seemingly impossible. And now with technologies such as Augmented and Virtual Reality, even your car buying experience is about to evolve into the metaverse. Read on to know how Maruti’s NEXAVerse is going to change your car buying experience.
Maruti’s Metaverse Showroom
India’s largest car manufacturer; Maruti Suzuki is the latest OEM to explore the virtual world of metaverse with its virtual showroom. For those unaware, the metaverse is the latest and upcoming technology that is aimed at revolutionizing how we perceive the world around us. For the automobile sector, metaverse aims at transforming consumer experience and luring young and tech-savvy customers with a virtual showroom in the comfort of your home.
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The NEXAVerse
Dubbed the NEXAVerse, the Maruti Suzuki metaverse project has been launched alongside its latest vehicle offering; the Grand Vitara. As far as the NEXAVerse is concerned, the OEM will offer a virtual showroom experience under its premium arm NEXA, where potential customers will be able to take 360 degrees virtual tour of its new SUV and even order it online!
Hisashi Takeuchi, Managing Director & CEO, MSIL, said, “NEXAVerse is MSIL’s world of pioneering initiative in the Meta universe.” Takeuchi said, “The move comes after a detailed consumer research, where MSIL management found the increasing interest among its potential consumers about the digital shopping experience”
According to Maruti, its entry into the metaverse was in anticipation of “customer journey shifting to digital. Through this pioneering VR [Virtual Reality] engagement, customers will be able to fully experience the Grand Vitara on metaverse”, the company said.
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