Indian automotive market is unique in multiple aspects. For one, it is both, easy at the same time difficult to survive here, if you are a carmaker. Next, it takes little to less effort to get your car selling, on the other side, it takes a lot to reach higher car sales. In several ways, advertising is the one that promises the maximum outcome. So at times, the car makers hype their cars before the launch to build suspense and the need for the vehicle. Today, in no particular order, we count 10 cars in the Indian market that were hyped before their launch.
By far the best example of the most hyped car launched in 2021 has to be the Mahindra XUV700. Before the SUV’s launch, Mahindra was testing the vehicle for a long time on the Indian roads. Now this Indian carmaker has finally launched one of the most anticipated vehicles in the market.
That said, along with the vehicle testing, Mahindra did tease some first in segment features to make the wait of the SUV worth a while. Now, XUV700 is selling big with waiting periods upwards of 12months in some places.
The Chinese owned British carmaker MG isn’t far behind when it comes to hyping a car. MG launched their third SUV, Astor in the Indian market this year. If you are now aware, the Astor is essentially the IC and the facelifted version of the currently on sale ZS EV in India.
To hype the Astor, MG advertised the tagline ‘AI inside’. AI inside refers to the assistant that can talk and car reply according to the voice input. With that, the car also boasts many ADAS features.
‘HBX’ was the name given to the Tata Punch before its launch, post which the car became an instant hit. Thanks to good marketing and Global NCAP, Tata Punch managed to secure a got spot in the monthly car sales. Punch is not the first vehicle in the market with a micro SUV tag but it certainly is the most successful one.
Interesting Read: Tata Punch; It Came, It Saw, It Conquered
Maruti Suzuki Celerio
The carmaker in India that mostly dwells on its older reputation and mouth publicity is Maruti Suzuki. From many launches this year, Celerio was the last launch planned for 2021. That said, this time around to spread the word about the Celerio, Maruti did hype the vehicle in India.
For most, sticking to the core Maruti DNA, Celerio is among the most fuel-efficient vehicle in the market currently. With that, Celerio also boasts of all the necessary features you’d ever need from an entry-level vehicle in the country.
German automotive manufacturer Volkswagen has rarely seen good days in India. To change this scenario, Volkswagen has come up with the India 2.0 scheme. This is where they are making cars in India for India to cut down the prices and service costs, which is crucial.
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The first vehicle under this India 2.0 vision is the Volkswagen Taigun. Now, since the auto expo 2020, Volkswagen has been active in hyping this potent SUV in India. Which certainly has yielded good results for the company.
Hyundai i20 N-Line
Since its launch back in 2008, the Hyundai i20 has been among the best selling premium hatchbacks in India. To take the concept of premium hatchbacks up a notch, Hyundai has recently launched the i20 N-Line.
Is it just the looks? Hyundai i20 VS Hyundai i20 N-Line
The i20 N-Line is essentially the same conventional i20 but with minor dynamic and aesthetic updates. Now, to make way for the N-lines sales, Hyundai did hype the vehicle via advertisements and several other online platforms.
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With Tata Safari Tata opted for one of the unique ways to hype a vehicle. Before the launch, now Safari was called the Gravitas. But sticking true to the SUV DNA, Tata decided to give the vehicle the legendary ‘Safari’ name.
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Though this move did land much criticism it is what it is. This did land a lot of eyes on this Harrier based 7-seater SUV in the market.
Citroen C5 Aircross
There were a couple of new brands that entered the Indian market in India, Citron was among them. The first vehicle this French carmaker brought to India is the C5 Aircross. To challenge the existing competition Citroen did try multiple ways to spread its name. In a way, they did succeed in their goal.
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But it takes a lot more than just hyping to sustain in the market for a newcomer. Nevertheless, it is a little too soon to give a verdict about the sales of this vehicle.
One of the cars for which we had to wait a long time is the Force Gurkha. Showcased at the 2020 Auto Expo, Gurkha took almost a year to hit the roads. With the wait, the expectation did go high which Gurkha somewhat didn’t stand to.
Question of the year: Can The Force Gurkha Take On The Mahindra Thar?
Now, to have better sales numbers, Force spread about this off-roader from time to time, maintaining the hype. But after its launch does Force Gurkha stand a chance against its rival Mahindra Thar? let us know in the comment section below.
With Volkswagen, Skoda also is part of the India 2.0 scheme and the first vehicle to hit the domestic market is the Kushaq. Now, to change the perspective of Indian buyers, Skoda did hype this compact SUV.
What’s different? Skoda Kushaq vs VW Taigun
In every sense, this helped the carmaker to increase its car sales. That said, another vehicle we are waiting for is the Skoda Slavia, but that will be part of the hyped cars of 2022.
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So, here were the 10 most hyped cars launched in 2021. Let us know in the comment section, which is your pick out of these and why?