“Quality means doing it right when no one is looking.” – Henry Ford. The American carmaker is known to be one of the few globally renowned brands to have such a heritage. Every car from the manufacturer has a story to recite, with a long history linked to it. We, Indians do love Ford cars for sure, and there are plenty of reasons behind this love. Let’s have a look at 10 of them.
The American Heritage
The American muscle, Mustang and the legendary GT40 all come from this carmaker. If there is any brand that has a 100% American heritage, it is Ford! Everybody wants to live that American dream and Ford has made it possible with their lineup of robust and powerful engines. Ford is the only carmaker in India to offer a real muscle car in India, the Mustang.
The Ultimate Build Quality (Built Tough!)
Ford cars are simply built to last. The cars have robust quality with ultimate standards. Be it the Ecosport or the Endeavour, every car has got safety standards that are unmatched by their rivals. Indians do love Ford cars for their built tough philosophy. Ford offers safety features like multiple airbags, ABS with EBD, traction control, Electronic Stability Control (ESP) and much more right from the base variants of the cars.
Ford cars are equipped with powerful engines for sure. For eg, the Ford EcoBoost 1.0-litre turbocharged petrol engine. It is known to be one of the most powerful 1.0-litre turbocharged engines in India. The current lineup of BS6 compliant engines is powerful as well as fuel-efficient, just the way we Indians love our engines! The EcoBoost engine is capable of producing 123hp of power and 170Nm of torque, which even higher capacity engines can produce. Although the engine has been discontinued, if you can still get your hands on the Ford Ecosport with the EcoBoost engine, you must go for it!
Brute and Rugged Design
Ford cars simply ooze out ultimate design elements. You can distinguish Ford cars from others based on their design easily. The simple yet elegant design of Ford cars complements the style statement of us Indians. Take for eg, the Ford Endeavour, a full-grown SUV that Indians love to buy for the elegance it has to offer with a complete SUV experience.
Remember the Ford Fiesta 1.6S?
Fiesta has been a very popular car from Ford in India. It was launched in saloon version in the country back in 2005. Fiesta was feature-loaded and powerful as well. It was equipped with a 1.6-litre petrol engine that gave out 100hp of power and a peak torque of 145Nm. Ford even launched a sportier version named Fiesta S as the first-gen was gaining a lot of popularity. The sports version had a low demand at that time, but it was a powerful car for sure. It had better suspension suited for sporty performance, which if launched today would have yielded a lot more sales for sure.
Robust quality and performance do come at a price. But when we are talking about Ford, the pricing is not an issue. All the cars from the manufacturer are priced just right and when compared to the rivals, Ford cars offer a lot at very competitive pricing. For instance, Ford Ecosport costs around ₹8,04,000 (ex-showroom) for its base model which when compared to the rivals is surely competitive.
Joint Venture With Mahindra
We Indians love Mahindra. And a joint venture between Ford and Mahindra is surely going to be fruitful. With the research and development of both the companies joining hands to make their cars better than ever, this JV will surely turn out to be great and we Indians do love good collaborations. Take the Hero-Honda JV for reference. Mahindra with Ford has been developing m-Stallion engines which are a new generation of powerful engines that will soon be powering cars from both the carmakers.
Good Resale Value
With the great build quality and powerful engines comes high resale value. Ford cars have high resale value in the second-hand market as compared to their rivals. If maintained properly, Ford cars can return over 56% of the initial value even after 3 years of running.
For the love of the Endeavour (Endy)
Indians, especially people from Punjab and Haryana love to show-off big cars and Endeavour is a humungous one. Ford Endeavour has been the best-selling SUV in India since the time it was launched. It also packs a powerful engine along with a plethora of features at disposal. And when it comes to safety, Ford Endeavour has got a lot of those features too.
Go Further – Benchmark for Comfort
Ford cars offer a lot of features along with design and performance. For eg, Ford Ikon launched back in 1999, had power steering, power windows, air conditioner, anti-theft alarm, child safety locks, central locking, power door locks, day and night rear-view mirror and so on. Offering a lot at justified price is what Ford has been doing since its inception in India.
Take a look: Ford Mustang | 56 Years Of American Muscle
So, these are the reasons behind the love for Ford cars in India. What are your views about the American company? Let us know in the comments section below.
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