Mahindra Electric, the new EV arm of the Indian auto giant Mahindra yesterday uncover the carmakers’ new look with the launch of its new logo and a brand new moto- ‘Spark the new’.
According to company officials, this new brand identity will surely help Mahindra electric in achieving its forthcoming goals in becoming a global provider of its EV technology solutions.
As part of a highly deligated strategy, Mahindra has also introduced two other brands within the company namely ME- under the company’s vehicle and hardware solutions and NEMO (Next-Generation Mobility)- which will be related with all the software solutions for various underparts of the company.
Mahindra Electric, the CEO, Mahesh Babu, said “Today, with a decade’s worth of experience in EV technology, we are completely prepared to make India an EV hub and take our technologies global. Our new positioning is an acknowledgement of this ambition while being a testament to our pioneering past. It emphasizes our ambition to innovate and create cutting-edge technology with agility, such that we deliver products which make a positive difference to society.”
At the moment the company’s main aim still remains the same with providing shared mobility. As a matter of fact, the Mahindra electric has recently been able to supply over 1,000 units of its first product the eVerito to India’s very first electric fleet operator- Lithium Urban Technologies.
The launch of the new brand will also result in the completion of over 200 million kilometres by the company’s all-round EV line-up Which has helped save 200 million metric ton of CO2 emission in India.
Mahindra Electric has also announced that the company will bring out a sheer share of electric vehicles at this year’s Auto Expo 2020 with that said we are likely to see the all-new eKUV100 along with the other electrified concepts such as the eXUV300, the eXUV500 and Mahindra’s mini electric bomb the Atom.