Maruti Suzuki Alto was the undisputed champion for 15 years in the arena of best selling model. But now the time has changed. The tables have turned but by none other than Maruti Suzuki Dzire. Looks like Maruti Suzuki has got no other competition in the market and has to compete in itself.
- In the FY2020, from April to November, Maruti Suzuki Dzire sold 1,28,695 units showing that the Customer preferences have changed.
- The changing trends of Indian customers have changed as there is an upward shift in preference of Indian customers, especially in the past five years. As a result, the favourite entry-level hatchback is now dethroned by the Maruti Suzuki Dzire.
- Avik Chattopadhyay stated, “The compact sub-4 metre size with the status of a boot. That is exactly what millions of Indians want. Working up from a hatchback, adding a boot, keeps costs down especially when you plan it from the beginning and not as an after-thought. That allows the marketer a competitive sticker price, allowing easy up-gradation and also first-time adoption in the metros. Also, it is the perfect fleet vehicle, for the shared mobility players and other forms of public transport.”
- Adding the boot acted as a good move for Maruti Suzuki Dzire but was not as fruitful for the other manufacturers. The new-gen Honda Amaze sold 40,676 units in the same April-November period, showing a decent sale. But Hyundai Xcent, once which was in the top 10 selling list, was no near the other competitors, as the total units sold were 12,239 in number.
- But to revive the market numbers, Hyundai has revealed Aura to the Indian market and will be launching it soon.
- Tata Tigor and Ford Aspire have shown the real impact of the automobile slowdown as both the companies were not able to even sell over 8000 units.
- Well, that said, congrats to Maruti Suzuki Dzire for keeping those sale numbers high even in the economic distress.