Mitsubishi, the Japanese brand that came to India and tried to conquer the sports segment. The collaboration with HM can be credited behind the gradual depletion of the company. But we are not here to discuss that. We’ll be visiting the Mitsubishi Lancer Cedia in India. To know about what went wrong with the brand, take a look at the link below.

Mitsubishi and Why the brand Failed in India?

2006: Mitsubishi Launched Cedia and Cedia Sports

At the launch, Chairman of Hindustan Motors said that the Cedia is a state of the art car which has got the style, power and futuristic approach. The compact sedan was launched pan-India at a price of ₹9.87lakh (ex-showroom). Do note that both the models, Cedia and Cedia Sports were priced at the same price. Pretty strange, right?

Let’s take a look at what Mitsubishi Lancer Cedia / Cedia Sports had under its hood.

Engine Specifications

Engine 4-cyl, In-line, 16-valve SOHC 1,999cc Petrol
Power 115ps@5,250rpm
Torque 175Nm@4,250rpm
Transmission 5-speed Manual

There was no difference when it came to the engine. It was a powerful 2.0-litre petrol unit which was capable of producing high torque. Mitsubishi Lancer Cedia could touch a top speed of over 180kmph. And to harness this amount of power, Mitsubishi provided disc brakes at both the ends. But what was the major difference between the Sports and the basic Cedia?

Also, read Remembering the Mitsubishi Montero SUV in India

Mitsubishi Lancer Cedia vs Cedia Sports Front Fascia
Mitsubishi Lancer Cedia vs Cedia Sports Front Fascia

The major difference at the exterior was the sporty rear spoiler in the Sport version. There was also a visible change at the front in terms of a sleek front grille as compared to the basic Cedia. You would also get different alloy wheels.

Mitsubishi Cedia Sports Interior
Mitsubishi Cedia Sports Interior

The major difference one can find is inside the cars. The Mitsubishi Cedia had a beige interior as compared to the black interior with red inserts in the Sports version. The 4-spoke steering wheel was replaced by a sporty 3-spoke MOMO wheel. You would also find that the Sports Cedia got alloy pedals for better performance. It also sported a 6.1-inch touchscreen system with Bluetooth connectivity and navigation system.

Take a look: 10 Failed Sedans in India from Big Car Manufacturers

For the safety though, both the variants had ABS with EBD, dual airbags, side-impact bars, Mitsubishi’s RISE body and collapsible steering column. Both the models offered comfort features such as height-adjustable driver seat, power tilt steering and electric ORVMs. Sports, in addition, offered rear-seat armrest, rear window defogger, leather-wrapped gear knob and parking brake lever and climate control.

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So the question, why the same pricing?

One oozes luxury and one the adrenaline rush. One has got comfortable beige interiors while the other one gets sporty black ones with red inserts. The basic Cedia had steering for a regular driving experience whereas the sporty MOMO one on the Sports variant had a feeling of thrill. HM and Mitsubishi seem to have consciously priced both the variants in order to keep options open for their customers. The enthusiasts did love the Cedia for sure. But still, we cannot say that the model was a successful one. What do you think? Let us know in the comments section below.

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