The more competitive than ever compact SUV segment has a new entrant. It’s the Nissan Magnite.
The Magnite is the new offering from the Japanese automaker after years of staying somewhat silent. It might even be a do or die situation for Nissan, which has been facing some low sales in the country over the past few years.
But Nissan seems fairly bullish about the Magnite due to a variety of reasons. So much so, that the company plans on targeting the hot premium hatchback segment with the Magnite.
Since the launch of the car in India, the company has received over 5,000 bookings for the vehicle, with most of them for the top variant. Adding to that is more than 50,000 enquiries about the vehicle.
But is it going to work? Or is it going to turn awry for the carmaker?
Let’s find out. Here are the ten reasons as to why buying the Nissan Magnite makes more sense than buying a hot hatchback.
At a starting price of ₹4.99 lakhs, the Nissan Magnite comfortably sits with the price of Maruti WagonR VXI (O) at ₹4.98 lakhs and even the Tiago at ₹4.70 lakhs. Let’s not deny the fact that the Indian consumers can’t get over the ‘SUV’ craze. When you are getting an SUV from a Japanese carmaker at this price point, you go for it. Period.
The Nissan Magnite is surely going to appeal to a lot of ‘first-look’ Indian consumers. Nissan has done a pretty good job in styling the compact SUV. The car surely gives a new-gen outlook and competes with the best looking classes in the hatchback segment.
The Nissan Magnite isn’t shy from showing off its features in style. The top variant with the Premium Teck Pack comes loaded with some enticing features such as 360-degree camera, rear window defogger, emergency stop signal, traction control system and much more.
Bang For Your Buck
Coming from a segment above, at a price point of a lowe segment, the Magnite is surely a bang for the buck for all the Indian consumers. More for less? The Nissan Magnite is the way to go.
The entire SUV craze has to be credited to just one thing – the road presence. SUVs tend to have a road presence that’s almost unmatchable. If you are someone who loves riding at a little height and vouches for a clearer road view ahead, you will love the Magnite we guess.
Go With The Trend
There’s no denying the fact that SUVs are the new cool thing in the Indian market. Every carmaker wants a piece from the compact SUVs segment. Moreover, Indian consumers do tend to have a perception of SUVs being a tad better than their counterparts from other segments.
Higher Ground Clearance
An SUV has its own set of benefits. One of them being a ground clearance. At 205mm the Magnite does provide a better ground clearance from most of the hatchbacks out there. Say goodbye to all the potholes and bumpier than ever speed breakers, craving to damage your car like anything.
The Japanese refinement and quality is unmatched, that’s for sure. Nissan Magnite carries that assurance with pride. With the car coming with the XTRONIC transmission and turbo petrol, the Japanese quality, refinement and performance will surely not go unnoticed.
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While the hatchbacks come with some amazing set of safety options, the Magnite does outdo them at a few places. Safety oriented features like vehicles dynamic control, hill start assist, ISOFIX, hydraulic brake assist, traction control system among others, makes the Magnite a safe car to travel in.
Upgrade, in style with the Nissan Magnite
Finally, if you are looking to upgrade from your previous car, what’s better than upgrading to an SUV. With a competitive price point, packed with features, an amazing road presence, the car might just be ‘the upgrade’ for you.
Conclusion | Nissan Magnite
Nissan has been struggling for quite some years in the Indian market. With the stringent BS6 norms kicking in, the Japanese automaker had to bid adieu to the Nissan Micra.
If Nissan is successful in creating a perception of quality and trust, then the Magnite is surely going to disrupt the compact SUV segment like never before. Even the hatchback segments will be anxiously looking at the sales numbers of the car.
Will it turn the tide around for Nissan? Let’s wait and watch.