Nissan is getting a new logo for itself. Reportedly, Nissan has filed a trademark in multiple international markets which include the UK, Uruguay, Peru, Chile and Argentina. The new logo is a two-dimensional monochromatic logo. It will replace the old three-dimensional Nissan logo. The new logo looks minimalistic and will, therefore, connect with a larger number of people as per the company’s beliefs state.
Nissan’s new logo carries elements from the previous one. The letters are still capital as were there in the previous edition. The new logo gets reworked arcs and the new thing to notice here is that the arcs were connected in the previous logo whereas they are not in the new one.
We saw the Nissan Ariya concept at the 2019 Tokyo Motor Show and surprisingly, this logo was there at its back. We thought the backlit portion was specifically for the ev but here’s Nissan taking it forward extending it to the whole international portfolio soon. Talking about the new logos, Nissan is not the only one to do that. We have already seen Volkswagen and BMW filing trademarks for simple and minimalistic versions of their already existing logos.
Apart from the new logo, Nissan has also filed a trademark for a symbol that will represent all the performance models. The Japanese automaker has chosen the letter Z to represent the performance lineup. We suppose that they have taken inspiration from the 1970 sportscar- Nissan Fairlady Z that was a breakthrough in the market at that time. The new Z badging also indicates a replacement for the ageing Nissan 370Z sportscar.
Nissan has not given any confirmation about the official use of the new logo in the market. They are yet to confirm when and where we will see the automaker’s new avatar. Let’s wait and watch!