The Indian Automotive market is as diverse as it gets. From budgeted hatches to premium SUVs and sedans, the market is filled up to the brim with several segments. But amongst the conventional ones, is a segment that’s still rather unique for the market. Yes, we are talking about the curious case of Indian Pick-Up trucks in India.
What’s a pick-up truck anyway?
At a very basic level, a pickup truck is essentially a vehicle that comes with a carrying cargo at the rear that can be used from transporting everything from cargo, tools to even passengers. While the concept of pick-up is relatively new in India, the pick-up trucks themselves are age-old.
The Utility of a Pick-Up
While commercial pick-up trucks were always quite relevant in India, companies like Isuzu capitalized on the multi-utility aspect of everyday private consumers and brought in products like the Isuzu V-Cross, D-Max, etc. Well, whether it is a commercial-oriented pickup or a good-looking SUV-based pick-up, the biggest advantage offered by the pick-up is indeed its multi-utility use case. With modern-day features, comfort, and extended cargo space at the rear, pick-up trucks are diverse and practical. From adventurous road trips to actual cargo transportation, pick-up trucks go beyond the utility of an SUV to offer an extended arm of cargo space that has numerous uses.
The Pick-Up Trend in India
From the Tata Yodha to the newest Toyota Hilux, pick-ups in India have come a long way. One of the newest trends of the market, modern-day pick-ups have made their way into the private consumer space. Brands like Isuzu, Mahindra, Tata, and now even Toyota, are offering some of the best pick-up trucks out there for different uses from commercial to leisure. In fact, pick-up trucks have also become an integral part of the off-road culture in India, with a practical approach that has even given way to trends like Overlanding.
So this was all about pick-ups in India, stay pinned to the GoMechanic blog for everything automotive.