Volkswagen India is all set to reveal its new logo in the upcoming Auto Expo. The Auto Expo goes live next week! This is not the first time that Volkswagen will be revealing their logo. The new VW logo was revealed at the 2019 Frankfurt Motor show for the first time. Volkswagen is about to announce 2 major things at the Auto Expo. The first is about the SUV offensive and the new logo design. The company will come up with the new logo. The motto behind the new logo is “New Volkswagen”. According to the company, the new logo has a presentation that is powerful, fresh, modern, positive and attractive.
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Volkswagen India further adds that the brand’s objective is to create a 360-degree customer experience that is intriguing and contemporary across all channels. Volkswagen’s new logo and its visual language will be quite different from that projected by the company to date.
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The new Volkswagen logo will be reduced to essential elements and is will get a new design that is flat and two-dimensional. The new logo and brand design are targeted to provide high flexibility and increase digital applications. It will be a clean, modern and simple logo and brand design. Same would apply to the new brand signals like pictograms, typography, colours and layouts. This is not all! The automaker will have a female voice for the first time in the sound logo!
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Steffen Knapp, Director, Volkswagen Passenger Cars India said,” The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, the Volkswagen brand has taken bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of the brand’s strategic reorientation. Now is the right time to make the new attitude of Volkswagen, visible to the outside world.
