India has truly witnessed an automotive evolution, from the Hindustan Ambassador to modern sedans and SUVs. Yet one automotive name stands out: Mahindra. Mention Indian SUVs and Mahindra will pop up on its own. Mahindra SUVs carry the show with their durability, bold designs, and power. These vehicles are hence titled the best SUVs India 2024.
This Indian make has been steering the wheel of automotive innovation for ages. And, now Mahindra is a chief player in the SUV sector. But what makes this Indian brand stand out so prominently? This blog dives into why Mahindra’s SUVs are the choice of millions of Indians.
Mahindra: A Home-Forged Brand
Mahindra started as a steel trading company in Ludhiana in 1945. The initial name was Mahindra & Mohammed. After the inevitable rebranding, Mahindra & Mahindra dived into the automotive, agriculture, and IT sectors.
Mahindra Automotive started with assembling Willys Jeeps in India. Further, the automarker’s SUV segment skyrocketed in the 1990s, leading to global recognition and encouragement.
Mahindra & Mahindra is the first Indian SUV manufacturer with Mahindra Scorpio in 2002. Today, this brand continues to dominate India with the SUV array ranging from Mahindra Thar Roxx to the upcoming BE.05 EV SUV.
5 Reasons for Mahindra SUV Success in India
Mahindra has been dominating the Indian SUV sector ever since the first Indian SUV, Scorpio. The Indian make has the following supporting reasons for the overwhelming success in the Indian market:
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Designed for Indian Roads
The ultimate reason for the Mahindra SUV success in India is its local road adaptability and unparalleled resilience. Mahindra’s vehicles can zoom through the metropolitan traffic and sponsor a countryside escape. They target both strength and style.
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Terrain & Purpose Versatility
Mahindra SUVs are all-terrain beasts, suited for both pothole-filled streets as well as off road adventures.
Scorpio N and Thar are Mahindra off roading SUVs designed as thrill machines with utility. With high ground clearance and resilient engines, Mahindra builds the best SUVs for the Indian landscape.
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Mahindra’s Focus on Safety
Mahindra cars always emphasize safety. Every trim is laced with latest safety features, including ABS with EBD(Electronic Brakeforce Distribution) and reinforced body structures. SUV safety features in Mahindra vehicles truly set global safety standards.
The Mahindra XUV700 features ADAS (Advanced Driver Assistance Systems) with lane departure warning, adaptive cruise control, and automatic emergency braking.
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Affordability
Mahindra targets every segment of Indian society with its affordable SUV range. While luxury SUVs are gaining popularity, Mahindra ensures that its vehicles remain accessible to the masses, with models that start at competitive price points.
Also Read: Mahindra Thar Roxx vs Jeep Wrangler: Key Differences
The SUV car price for Mahindra’s entry-level vehicles, like the Bolero Neo, remains significantly lower than many of its competitors, all while maintaining top-notch safety features and performance standards.
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High Resale Value
Mahindra’s success is largely featured in the used vehicle market too. Mahindra cars are known for their high resale value due to their reputation for quality and performance. The vehicles retain up to 75% of their purchase value after 3 years, compared to competing 60% like Tata, Hyundai, or Kia.
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Best After Sales Services
Mahindra after-sale support speaks for itself with the evident wide service network. Consumers stay pleased with the dealerships’ services throughout the ownership period.
SUV Prices: A Key Consideration for Buyers
Mahindra SUVs steal attention with their competitive pricing. Mahindra offers a wide range of SUV cars and prices suiting every budget.
For example:
- Mahindra Thar ₹13 lakh (ex showroom): suited for adventure on a budget.
- XUV700 ₹14 lakh (ex showroom): offers cutting-edge technology with a reasonable tag.
Best Mahindra SUVs 2024
In 2024, Mahindra’s SUV fleet is a sight to behold. The brand is setting new automotive milestones with its ingenuine models and recently revealed electric segment. The Best Mahindra SUVs 2024 include:
- Mahindra Thar Roxx– An iconic SUV with off-road capabilities, a sunroof, and a rugged design.
- Mahindra BE.05 – An upcoming Mahindra EV SUV, ready to drift in the electric vehicle market with Mahindra’s power and a range of over 400 km.
- Mahindra Scorpio-N – A trusted mid-range SUV offering advanced features for family trips and city commutes.
- Mahindra XUV700 – This flagship model combines futuristic technology with luxury appeal.
Mahindra manufactures affordable SUVs in India in every price segment without any safety or quality compromise.
Mahindra’s CEO Vision for the Future
Mahindra CEO, Anish Shah has been the eye of the tycoon. He played a central role in expanding the brand’s portfolio. His leadership resulted in a focus on innovation, sustainability, and global market expansions.
Shah’s future vision for Mahindra involves making Mahindra SUVs synonymous with durability, technology, and value. This plan involves investing ₹3,000 crore into EV technology by 2025
Mahindra: A Name to Behold in 2024
Mahindra and Mahindra is a name to behold in 2024. This kingpin of SUVs in India offers models that cater to the entire consumer spectrum. It has everything in its sack from affordable SUVs to the latest EV technology.
Mahindra always packs a SUV that fits your needs. They are moulded with the brand’s excellence and legacy.
If you are looking for a reliable vehicle, explore the Mahindra SUV fleet today. From the rugged Thar to the upcoming EV SUV Mahindra has something for everyone in India!
