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HomeLatest Car NewsMaruti Launches ARENAVerse | MSIL's Second Metaverse!

Maruti Launches ARENAVerse | MSIL’s Second Metaverse!

The most innovative new year gift from India’s biggest automaker is here. The metaverse experience is not limited to NEXA customers anymore. Maruti Suzuki has just launched ARENAVerse for all customers who are not opting for NEXA cars. Well, MSIL is now targeting customers from remote areas as well. The launch of a virtual world will help customers indulge in a more immersive virtual experience with their favourite Maruti vehicles.

Read Buying a car from Metaverse? | NEXAVerse Explained

Maruti Suzuki Discouts
Maruti Suzuki Arena

According to Maruti, ARENAVerse has been built to make customers indulge in a more interactive and immersive experience. Going forward, customers will be able to virtually interact with the sales executives too and get details about their favourite cars and also configure them according to their needs.

Addressing the media, Shashank Srivastava, Marketing and Sales, MSIL said, “At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers. We set the wheels of the metaverse in motion with NEXAverse which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from the NEXAverse alone.”

In 2021, Maruti Suzuki digitised 24 out of 26 car-buying steps in the Indian market and with innovative stuff like the ‘MS Chatbot’ or ‘S-Assist’, the automaker aims to make the customer experience a seamless one!

Vishal Khanna
Vishal Khanna
GoMechanic's OG Content Creator | Automobile Enthusiast | Automobile Engineer | Blogger | YouTuber | The DIY Automotive Guy


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