In a move that is stirring considerable excitement among automotive enthusiasts in India, the iconic Ford Endeavour is set to make a grand re-entry into the Indian market, this time under its global name—the Ford Everest. This rebranding and the reintroduction of Ford’s revered SUV is not just a simple return; it’s a strategic repositioning in one of the world’s most competitive auto markets.
Why the Name Change?
Globally known as the Everest, the SUV has been sold under the Endeavour name in India due to previous trademark issues. However, Ford has now secured the rights to the Everest name in India, allowing for a unified global identity. This move could simplify marketing and align the product with global standards, helping Ford leverage its international reputation for robust, quality SUVs.
What’s New with the Ford Everest?
The new Everest/Endeavour promises to be a significant upgrade over its predecessors, with enhancements across design, technology, and performance:
- Design and Exterior: The new Everest features a bold, muscular design with a boxier front-end, accented by a large grille and horizontal bar integration. Matrix LED headlights and C-shaped DRLs enhance its commanding presence. At the rear, inverted L-shaped LED tail-lights add to its modern appeal.
- Interiors and Technology: Inside, the Everest is just as impressive, with a vertically oriented 12-inch touchscreen infotainment system equipped with Ford’s latest SYNC software. Higher variants boast a 12.4-inch digital instrument cluster, enhancing both functionality and cabin aesthetics.
- Powertrain: Under the hood, the options include two 2.0-litre turbo-diesel engines—a single turbo and a twin-turbo variant—and a more powerful 3.0-litre V6 turbo-diesel. These are coupled with either a 6-speed manual or a 10-speed automatic transmission, providing ample power and smooth drivability.
- Safety and Features: Safety is paramount in the new Everest, with up to nine airbags available, along with advanced driver-assistance systems (ADAS) including adaptive cruise control, lane keep assist, and Ford’s Pre-Collision Assist with Intersection Assist.
- Pricing and Expected Launch: The exact pricing for the new Ford Everest has not been officially announced by Ford India. However, based on media reports and expectations, here’s what we know:
- Estimated Price Range: There are varying estimations for the starting price. Some sources suggest it could begin around ₹ 35 lakh, while others place it higher at ₹ 50 lakh.
- Expected Launch: The launch date is also not confirmed yet, but March 2025 is a possibility.
| Specification | Old Ford Endeavour | New Ford Everest (Upcoming) |
| Price (Approx in India) | Rs 30 lakh to Rs 35 lakh (top-end) | Rs 35 lakh or Rs 50 lakh (Expected) |
| Engine Options | 2.2-litre & 3.2-litre turbo-diesel | 2.0-litre turbo-diesel (single and twin-turbo) and a 3.0-litre V6 turbo-diesel |
| Power Output | 160 hp (2.2L) and 200 hp (3.2L) | Up to 250 hp for the 2.0-litre twin-turbo; 3.0-litre V6 specs not detailed yet |
| Transmission | 6-speed automatic | 6-speed manual and 10-speed automatic options |
| Drivetrain | Rear-wheel and four-wheel drive | Options for 4×2 and 4×4 configurations |
| Safety Features | Standard safety features plus optional advanced features | Expected advanced ADAS features, up to nine airbags |
| Infotainment System | 8-inch touchscreen | Up to 12-inch touchscreen with the latest SYNC infotainment system |
| Interior Design | Traditional design with durable materials | More modern with upgraded materials and digital instrument cluster |
Implications for the Indian Market
Ford’s decision to re-enter the Indian market with a high-profile launch of the Everest is a clear indicator of its commitment to its Indian consumer base. The initial strategy includes importing a limited number of fully-built units to gauge market response before setting up local assembly operations. This approach not only speeds up the reintroduction but also tests the waters for further investment in local production facilities.
The rebranded Everest will face stiff competition from established players like the Toyota Fortuner and the MG Gloster. However, with its global appeal and upgraded features, the Everest is well-positioned to carve out a significant niche.
Engaging the Enthusiasts
The return of the Ford Everest is a beacon for SUV enthusiasts in India who appreciate robust performance coupled with advanced technology. Its reintroduction is not just about bringing back a beloved model but is a testament to Ford’s long-term strategy in India, focusing on quality, innovation, and customer satisfaction.
Conclusion
The reintroduction of the Ford Endeavour as the Ford Everest in India marks a strategic move by Ford to realign its global brand identity and strengthen its foothold in the Indian automotive market. With significant upgrades in design, technology, and performance, the new Everest is set to challenge established competitors by offering a blend of robust performance and advanced technology. This relaunch not only targets automotive enthusiasts but also signifies Ford’s commitment to its Indian consumers, promising quality and innovation. By importing a limited number of units initially, Ford aims to gauge market interest and lay the groundwork for future local production, showcasing a long-term strategy aimed at reviving its presence and impact in India.
