Kia is a relatively new brand as compared to the other competitors in India. But they have gained a significant market in India with their dynamic strategies and understanding of the Indian market. They gained knowledge about the market and understood the customer requirement, and established themselves well in the market. Let’s see the things a Kia owner might relate to:
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Feature Loaded
This is the thing that has attracted most Indian buyers. As the market & technology have evolved with time, buyers are looking for more giant screens rather than more significant engines. Kia caters well to that aspect with a feature-rich car loaded with the latest technology and convenience features. They have the latest features such as a Heads-up display, 8-speaker Bose sound system, internet-enabled air purifier, digital instrument cluster, and an electric sunroof.
Also Read: Kia EV6 Electric Crossover Launch Report
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Unique Design
They understood what the Indian buyers and catered to their taste. Kia’s high sales numbers were essential because of their mid-sized SUV Seltos. The Seltos catered well to the Indian buyers with a good presence along with a bold design and the signature grille. Another excellent aspect they have is the unique design integrated with sporty elements.
Also Read: Kia Carens Vs XL6 Comparison : Prestige Vs Zeta | Carens Better?
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Good Interior
Coming to the next aspect on the list is the excellent quality of the interior integrated with the features we talked about. The interior is well fitted with upmarket upholstery and well-picked colour tones that match well with the contrasting dash. This is the strong point for the parent brand, too; Hyundai has kept it constant and maintained interior standards with this brand too.
Also Read: A New MPV From Kia Is In The Works! Alcazar’s Twin?
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Modernity
The next thing on our list is the modernity the Kia cars radiate. They are a unique blend of the latest technology, sportiness & bold designs. They are blended well with the modern designs & turbo engines catering to the sportiness. This is another aspect that appealed to the Indian buyers.
Also Read: Here’s How The Hyundai Custo Can Threaten The Kia Carnival
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Diverse Variants
The last factor on our list will be the diverse variants they chose from while picking their car. They offer a variety with both petrol & diesel engines along with naturally aspirated & turbo options for those who want the extra power. In addition to that, they also have GT variants for SUVs like the Seltos, which have cosmetic upgrades making them more appealing. They also launched the anniversary edition for the Sonet back then, giving future owners a whole variety to choose from.
What do you love the most about Kia cars?
