USP(s) Every Indian Car Manufacturer Is Known For (Part-1)

Car makers not just in India but across the globe have a signature reputation among their customers. And these car users, A.K.A customers know the car companies very well through their typical traits. Well, these characteristics are also the USPs or the way the makers sell their cars. These can range anywhere from some technology, or features, to fuel efficiency or others. So shall we have a look at the USPs of the carmakers in India and what are they known for?

1. Fuel Efficiency (Kitna Deti Hai)
   

   

   Almost all the companies in India some time or the other have advertised about the fuel efficiency. But by far the top spot takes the Maruti Suzuki. Although some vehicles in their portfolio are not the most efficient in their segment, India’s most fuel-efficient vehicle comes from this brand (Dzire AMT).

   More about the 2022 Maruti Suzuki Brezza Exterior Revealed | 5 Key Takeaways

   There is one more thing that Maruti Suzuki is famous for and it is something they don’t like. Yes, you guessed it right, tin cans. Maruti Suzuki doesn’t have a good reputation in terms of safety. Why? Well, as many cars from the carmaker have not scored good in the Global NCAP.

2. Features Hi Features
   

   

   Next to fuel efficiency, many are also attracted to the number of features the car offers. And in these terms, it is the HYUNDAI that sits at the top. From the dawn of the Indian automotive industry, Hyundai has never compromised on features. Still, there is rarely any brand that comes even close to the number this Korean carmaker offers.

   Informative Read: Hyundai Venue Variant-Wise Features Explained!

   That said, Hyundai is also famous for not securing an acceptable Global NACAP rating dispute costing a significant amount. For instance, Hyundai Creta, that costs about Rs. 20 Lakh (on-road) scored 3 stars in the crash test. Soo much for so little, is it justified?

3. V-Tech Kicked in Yo! (Petrol engine ho to aisa)
   

   

   There are car makers in India that are known to have a really amazing R&D, that makes some of the most refined, powerful and frugal engines at the same time. Of course, Honda has been a supplier of hybrid petrol engines to the Red Bull Racing F1 team. In India, they have a similar reputation. If one wants to buy a car with a petrol engine, Honda is among the top on their buying list.

   Here is Everything About The Honda City Hybrid | Mileage of 25 Km/Liter!

   One of the engines features that many car makers provide but it is only Honda that takes the tech to a whole new level is the VVT. Honda calls it i-Vtec. It allows the engine two to behave a little different at high reves. One thing that Honda lacks is features. Although the carmaker does provide most of the essential features.

4. Car guys’ Dream
   

   

   From day one this German car maker has arrived in India is known to make cars that are well built and handled like a dream, it is Volkswagen. Cars from Volkswagen are powerful, but compromise a little on efficiency. But there is someplace one has to compromise. Because of the way Volkwagen makes its vehicles, car guys like us still flock to the company’s showroom.

   Here are the 5 Reasons Why India Will Miss The Volkswagen Polo

   That said, until now, the cars from this brand were a little scarce in features. But it’s good to see that with the India 2.0 scheme this is something that is already taken care of. Now cars from Volkswagen are powerful, amazing to drive and do not compromise on features. But yes, this has come with a cost, like quite literally.

5. Underrated Value for money
   

   

   The German-owned Czech carmaker Skoda is slowly but definitely climbing back in terms of sales in India. As of now, the company has many cars in the Indian portfolio and almost all of their value for money. But there are some vehicles that are especially VFM considering the price.

   Read to know the 10 Features On The Skoda Slavia That Can Make It The Segment Leader

   For instance, Skoda Superb and Skoda Kodiaq. Why VFM you may ask? These cars are among the most affordable cars in their respective segments and are better than their competition in many ways. Now, with the re-entry (sort of) of Skoda in India under the new India 2.0 scheme has done wonders for the company.

6. SUVs hi SUVs
   

   

   For a long time, Mahindra in India is known to make SUVs, those too SUVs that are robust and are built like a tank. Apart from one vehicle, Mahindra has only made SUVs its entire life, which is what this car maker is known for. That said, now all the cars in its portfolio comprise of different size variations of SUVs.

   More about the 131BHP Mahindra XUV 300\

   Along with that, Mahindra is also currently making a ton of progress when it comes to the vehicle’s engine, safety and features. Meaning, along with offering many features, car maker is also making cars that are among the safest made in India cars. One thing, that Mahindra is a little confused about is vehicle pricing. For instance, the base varint of XUV700 is cheaper than the base trim of Mahindra Thar.

7. Loha hai Loha

   

   Over the past 5 years, Tata has gained trust by manufacturing THE safest made-in-India cars. All thanks to the Global NCAP rating that many of Tata’s cars have undergone. Apart from a couple of cars, all the cars in Tata’s portfolio are at least scored 4 stars in Global NCAP. Because of this Tata was able to take the second spot in the market share by replacing Hyundai in India.

   Interesting Read: How Did The Tata Nexon Beat The Hyundai Creta? | Game of Thrones

   Another reason Tata has come forward by leaps and bound is that the cars from the brand come with almost all the essential features. These include some that are even better than their rivals.

8. Reliable AF
   

   

   Japanese car makers tend to make vehicles that are built to last, Toyota is considered to be at the pinnacle of reliability. Be it diesel or petrol engine, the car from Toyota barely needs any major work throughout the lives of the cars. Well, of course until the car happens to have met with an accident. The most justifiable reason for this to happen is the major tolerance that Toyota keeps in check while the research and development of a vehicle.

   Here are the 7 Upcoming Toyota Cars In India, From Hyryder To Innova Electric

   For instance, Toyota Innova comes with a 2.4-litre turbo diesel engine. This engine generates a peak power of 148bhp and 343Nm of peak torque. On the contrary, Tata Harrier, uses a Stallantis sourced engine displaces a lower 2.0-litres and generates more power at a whooping 168bhp and 350Nm of peak torque.

9. Value For MONAY
   

   

   A while back Nissan was at its toes to generate the sales numbers they were used to before. And a while back they only had one vehicle in their portfolio. But now, with the entry of the new Nissan Magnite, things have changed quite drastically. With its entry, Magnite has become one of the best-selling sub-compact SUVs in the Indian market. This has given the carmaker the tag of Value for MONAY.

   Here are the 10 Reasons Why Nissan Magnite Should Be Your First SUV

   Additionally, the other vehicle from the brand, Kicks, also poses a good value for its money. For one it is the most powerful vehicle in its segment and has a fairly affordable price tag compared to it competitors. Also, the company exclaims to add more such vehicles to the Indian portfolio to dial up its game in the market in the future.

These were the 9 Indian companies and their USPs in India. Let us know in the comment section which of USP of the company did convince you to buy a vehicle.