Force has unveiled a new van for the Indian market. The brand is known for the Force Traveller which serves multiple purposes across the country. The newly launched Force Urbania is a more refined and comfortable version of the traveler. But how will the Urbania help Force? Let’s talk about this today!
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What’s different on the Force Urbania?
The ergonomics and the design is what is primarily done differently here. The overall bulk had been curtailed very well. This makes this van look like it will be more comfortable on Indian roads than a massive Traveller. It comes in 3 variants, short wheelbase (3350mm, 11-seater), medium wheelbase (3615mm, 14-seater), and long wheelbase (4400mm, 18-seater). Force claims that the Urbania is very much like a regular car. The steering is positioned in a way to make the driver feel like being in a much smaller vehicle. It gets both tilt and telescopic adjust in order to obtain the most comfortable seating posture. Force has also focused on improving safety and has added discs on all 4 wheels. Features like ABS, EBD, TC, and ESP have been added as well. 
Also Read – Force Gurkha | Everything you need to know!
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What drives the Force Urbania?
This van gets a 2.6L diesel engine that has been sourced from Mercedes Benz. This engine makes 115HP and 350nm. Force has worked on this engine to cut down on noise, harshness, and vibrations and make the cabin as silent as possible.
Related – 2022 Maruti Suzuki Eeco launched in India!
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Features
Well, vans are not expected to have a lot of features, especially multi-seater ones. However, the Urbania gets some comfort and convenience features that enrich your experience. All passengers get individual AC vents, and the cabins on each variant are the roomiest in the segment. The driver gets an infotainment screen with a reverse camera as well.
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How will the Urbania help Force?
Well, Force has not only manufactured this van for India. The Force Urbania is made for many foreign markets as well. Force believes that the Urbania will be an excellent value proposition in Europe, the Middle East, and even the Americas. Compared to the vans on sale there, the Urbania is much cheaper and offers a decent package. So yes, the Urbania can help Force expand its market globally.
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Is India the right marketplace for this van?
Well, the only other vehicle on sale in this segment is the Force Traveler. The Traveler is more like a bus, and there is virtually no use for it as a personal vehicle. The Urbania aims on changing that and Force believes that this smaller, more ergonomic van can make it to some personal garages as well. Other than this, Tata had come up with the Winger many years ago, however, it also sold more at a commercial level and less as a personal vehicle.
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Pricing
In India, the Urbania starts at Rs. 28.99 Lakhs for the short-wheelbase variant. The medium and long wheelbase variants cost Rs. 29.50 and Rs. 31.25 Lakhs respectively.
What did you think about the Force Urbania? Let us know in the comments below!
Very good vehicle but not sure about price, May be price are too high
Hey Sanjay. Yes, the prices are a bit on the higher side. However, a test drive is the best way to see if it is worth the price!
Hi Force Motor Vehicles are Good as far as the Engine / Suspension but their body and paint quality was not that good. I have used them for close to 10 years. Only issues we faced were Body used to get Rust very often & Seats used to Break, other wise the vehicle was very Good and Sturdy. They were not that expensive also on Maintenance and Regular Service.
We hope all that gets fixed with the Force Urbania.
Can we register as private vehicle..?
Is state road permit tax applicable on Urbania..? Even if it is private vehicle.
Can we do register as Caravan…?
Please inform the fuel efficiency…. KMPL….?
Hi Sanjay
For registration queries, you can connect your nearest Force dealership
I have the force 26 seater variant,
and if compared , the Urbania feels very expensive. Even though it has more luxury on board.
Waiting for a test drive to know more about it.
The Urbania is indeed luxurious when compared to older Force models. Do let us know what you think of the Urbania if you take a test drive.
You have made this very wonderful and well made, but there is a little shortcoming. Now you know that when people go for a trip in India, most of the people have luggage with them. Now there is no trunk kept in it to keep the luggage, so any customer will go. Where will you keep your luggage without a trunk for traveling? If you keep stuff on top of the rooftop, then its whole look will be spoiled. For example, you have a mini mobility car from Mercedes Benz called Klassen. it has a trunk for luggage,
Know more special thing. Traveler has been running in India for many years, so this company in India should study so much that most of the people of India go for sightseeing, they have a lot of luggage with them. Now he will also do some booking in the car without luggage and no one would want to travel for a week without such luggage. For that one has to think first where to keep the luggage?
Hi Chetan. Quite a thought-provoking point you have made here. But with that said, vehicle such as the traveller are used to carry luggage overhead.
Your point is correct that luggage can be taken upstairs to travel, but if we keep luggage on top of such a most beautiful and luxurious van, then the look of that vehicle will be completely spoiled. According to that, we do not talk about career on people, and there is career for above. We already know that I have an old tempo traveller.
And especially the old Tempo Traveler about 2015 years model, which had a very poor braking system and head light system. If it would be such a nice car. It will go at such a speed and if we apply brakes suddenly, we should stop at that time. If he cannot stop at that time, then what is the use, because of that, an accident will happen, and especially when it comes to headlights, headlights are also on at night if a person is driving. Some emergency came in the middle and it was not visible, at least an accident could have happened.