Tata Motors has decided to plan a separate subsidy for its passenger vehicle segment. The newly introduced electric vehicle segment will be included in the same segment. This new decision aims at facilitating a possible partnership or alliance that might get aligned in the coming future. Shailesh Chandra, the current president of the EV business will lead the separate alliance from April 1. The current MD of the passenger vehicle business- Mayank Pareek will retire in February next year.
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The proposed scheme will be presented to the Tata Motors Limited Board and will be implemented through various arrangements. However, certain shared services and central functions will be retained at TML to deliver cost efficiencies for the entire group.
Tata Motors has gained popularity in the passenger vehicle segment. The new launches like the Tiago, Tigor, Nexon, Hexa, Harrier and the Altroz are the reasons for the increased popularity of Tata Motors among the passenger vehicle buyers. The design language has improved, the performance figures have increased and the overall safety considerations are also taken care of. The Nexon is a 5-star NCAP rated car. This means it is a really safe cabin to be in!
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Tata Motors has extended the passenger vehicle portfolio by stepping into the EV market. The Nexon EV is the latest electric vehicle in the market and Tata further plans to bring in the Altroz EV soon. The Indian automaker said in a statement, “The passenger vehicle business landscape is seeing the rapid transformation in the form of tightening emission norms, push towards electrification, enhanced disruptions from autonomous and connected technologies. Additionally, India continues to remain an attractive market for global OEMs, while the aspiration levels of the Indian consumer continue to rise requiring stepped up investments in contemporary products in a competitive market.
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With major Chinese automakers entering India, Tata Motors can easily lookout for a partnership in the passenger vehicle segment. Mahindra & Mahindra has an ongoing partnership with the US giant, Ford.
