Once I was standing in the hills of Mussoorie. I shouted the word Toyota and the word that echoed back was ‘Reliability’. Toyota is dubbed to be the synonym for reliability in the automotive industry. And we Indians do love the Japanese brand a lot. But is reliability the only reason for Toyota being in the top-selling position? Let’s find out!
Toyota is the byname for Reliability
We already had a small discussion about this above. Toyota cars are known to have the utmost build quality on which one can rely. Be it the Toyota Innova, Corolla or the Qualis, every car from the brand is known to have the best-in-class quality. The brand promise of Toyota, Quality, Durability and Reliability (QDR) falls no short when it comes to its cars. This brand promise is built on two pillars namely ‘Peace of mind’ and ‘Waku Doki’.
Toyota Innova is the national MPV of India
India is a land of diversified cultures. But when it comes to cars, the whole nation has the same opinion. The classic proof for this claim is the national MPV of India, the Toyota Innova. India just loves this multi-purpose vehicle. Many MPVs were launched in the market since the inception of Innova but none has been able to replace it from the top of the chart. With adequate power and a plethora of features, Innova has been chosen for both commercials as well as personal usage by Indians.
Toyota Fortuner and its road presence
Another car from the company that rules the segment it fits in. Toyota Fortuner is one of the most sought after SUVs in India all thanks to its great build quality and the muscular looks. Fortuner was launched back in 2009 and is still running strong on the Indian roads. The premium SUV is known to have been pretty famous in Punjab and Haryana regions as the people just love to flaunt their beasts here.
ACP Pradyuman & the Toyota Qualis
A 1990s kid who says he has not watched CID on Sony Television is either lying or there was no TV at his home. There is no other explanation to that. And the ones who have seen the show know the CID carrier, the Toyota Qualis very well. Before the advent of Innova, Qualis was known to be the people’s carrier and the build quality was par excellence. Even the Police in many states around India used the car as PCR vehicles. Such was the Legen ‘wait for it’ dary status of this vehicle. In its 4 year stint, Toyota Qualis made a big impact.
Toyota Cars can clock >1,00,000 kms
When other cars complete their 1 lakh distance benchmark and get exhausted, Toyota cars just get their party started. Clocking 1,00,000 kilometres on the odometer is a child’s play for the Toyota cars. If the owner of the car gets the car serviced on time, it will go along until the time owner wants to.
Toyota Corolla and its ride quality
Corolla is one of the oldest cars that have been in the world. The first-ever Corolla to run on the road came into existence back in 1966. That means the car has been on roads from the past 54 years. Now that’s a saga to recite. The Toyota Corolla has come a long way in terms of design, performance, comfort and technology. Have a look at the complete history of this car here.
Toyota is the world leader in Electric Mobility
The first-ever hybrid to come into existence in this world was the Toyota Prius. This globally known car for a very low emission upfront was also launched in India. Before that, India’s first hybrid Camry has also been upfront in showing Toyota’s approach to be future-ready. Last year, Toyota launched the Camry hybrid in India with a starting price of ₹36.95lakh. It is powered by a 2.5-litre petrol engine mated with an electric motor. Although the Camry hybrid is not a hot-sell in the country at present, changing consumer trends might lead the future in the opposite direction. That being said, Toyota, globally is known to be a leader in electric mobility.
Toyota Cars return the best mileage
After Maruti Suzuki, another company that has got cars that have a pretty good fuel economy is Toyota. There is something in Japanese technology that makes this possible. Be it the Toyota Innova or the Glanza, Toyota cars are known to return the best mileage in the segment giving a tough competition to Maruti Suzuki.
Toyota Cars are built on ‘Waku Doki’
There was an idea, an idea to write this article and insert a Japanese term in the beginning and let you think about it. Well, here I am to decode it for you. ‘Waku Doki’ translates to ‘A feeling of heart-pumping excitement’. These cars are fun to drive, stylish in every aspect, connected to youth and are a mirror reflection of Kaizen or the innovation.
Toyota Cars have a great resale value
With the utmost build quality and a plethora of features, Toyota cars don’t only return the best comfort but also the best resale value. One of the most selling models of Toyota, the Innova can easily return 50% of its original value after two years or maybe even more which for other cars is just a dream!
So these are the reasons for which Indians can rely on Toyota. It is the reason that Toyota is amongst the top 5 top-selling brands in India. What do you think of Toyota? Will the joint venture with Maruti Suzuki affect the brand in any way? Let us know your thoughts in the comments section below.9