Fords desperate move to refresh its entire line-up from its Figo hatchback and Aspire to the all-time menace the Ford Endeavour and with each of its car been updated to comply with the upcoming BS6 emission norms seems to have not worked all because of the current market slowdown which has lead Ford not to enjoy the company’s huge success in the recent times.
With that said Ford’s most popular product the EcoSport has also seen a steep fall in its demand and seems to be in hot water. The month of February turned out to be an unfaithful period for the Ford EcoSport with the sales number seeing a steep fall from 3,852 units in January to 3,713 units sold in February 2020.
Ford has also registered a massive decline of 18 per cent on YOY (Year-on-Year) basis as well. However, Ford EcoSport’s production was at a steady pace and only saw a marginal 2 per cent decline if compared to 8,680 units in February 2019 to 8,472 units in February 2020.
Suggested Read: BS6 Ford Figo, Aspire And Freestyle Launched
Interestingly a majority of the EcoSport models manufactured in India by Ford are exported to international markets. This the international markets have also seen a steep slump in the sales due to the ongoing Coronavirus outbreak. However, Ford’s recent joint venture with Mahindra we are likely to see a handful of new vehicles for the domestic market.
There is also a high possibility that this JV could result in an all-new product for the compact SUV segment inevitably replacing the Ford Ecosport.