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10 Things that make every Indian Just love Mahindra!

There are an over dozen of automotive brands in India and yet only a few are a mass’s favourite. One such is the Mahindra and Mahindra. But what makes it one of the most sought after brands? Why are Indians and the Bollywood movies always drooling over the masculinity of Mahindra cars? Let’s find out!

  1. Mahindra is Local #VocalForLocal

    Indians love Mahindra Cars
    Indians love Mahindra Cars

    Being a totally Indian brand, Mahindra has been Vocal for Local since its inception. What started as Muhammad and Mahindra in 1945, later on, became Mahindra and Mahindra, as we know of it today. You can take a look at the complete history of the company here. Since then, Mahindra has been manufacturing commercial as well as passenger vehicles, in-house. With dedicated research and development team, Mahindra has been pioneering in the field of the automobile as well as other areas as well. Mahindra even has a team, named Mahindra Racing, that competes in the Formula E car racing championship, a race where electric cars compete. There is no other Indian team in the race at present.

  2. Rohit Shetty and Bollywood’s undying love for the Scorpio

    Mahindra Scorpio and Rohit Shetty | A better story than Twilight
    Mahindra Scorpio and Rohit Shetty | A better story than Twilight

    Ever wanted to see cars defying laws of nature and physics? Go and watch the Rohit Shetty’s movies which even make Einstein question his theories. And, apart from defying laws of physics, what do the movies have in common? It’s the SUVs which mostly is the Scorpio. Rohit Shetty just loves to toss in some Scorpios and Boleros in his movies and increase the thrill to infinity. No, I don’t love to watch the man killing science, it’s just that saying so sounds fancy! Whatsoever be there in the movies, Bollywood does love Mahindra and so do Indians.

  3. The Indian Armed Forces Trust Mahindra

    Mahindra Marksman | Even the army love Mahindra Cars
    Mahindra Marksman | Even the army love Mahindra Cars

    The company started with obtaining a license for building Willys Jeeps in India back in 1949. These Jeeps started getting popular amongst the Indian armed forces as well as the police forces of different regions. Later on, the Indian army also started using Mahindra MM50 for rough and unusual terrains, which other offroaders were not able to tread. Since then vehicles like Mahindra Rakshak and Mahindra Marksman have been ensuring the safety of the border patrol. Indian army does rely on the legacy and the quality of the Mahindra vehicles and so do Indians.

  4. Mahindra Cars are Safe | #SAFERCARSFORINDIA

    XUV300 Crash Test Report | Mahindra Cars are safe
    XUV300 Crash Test Report | Mahindra Cars are safe

    This company has been known to make some great quality cars with the utmost build. Be it the Mahindra Scorpio or the latest safest car of India, the Mahindra XUV300, which scored a 5-star rating at the Global NCAP. How is it the safest? Glad you asked! It is the safest car in India because it was able to score a 4-star rating for the child occupancy at the crash test, which is the highest any Indian car has scored till now. Mahindra cars are equipped with a plethora of safety features accompanied by strong and rigid bodies. This is also a major reason that Rohit Shetty picks Mahindra Scorpios for his movies, they are rugged!

  5. Mahindra & mHawk Engines

    mHawk Engines | The power source of Mahindra Cars
    mHawk Engines | The power source of Mahindra Cars

    The Indian automotive giant has a dedicated R&D centre which has led to the development of some of the best-known engines in the industry, the mHawks. These engines have been known to power Mahindra’s some of the well-known SUVs such as Scorpio, Thar, Bolero, XUV500 and so on. And the development did not end with the mHawk. At the Auto Expo 2020, Mahindra showcased a whole new range of engines called the mStallion engines. Soon, XUV300 is expected to be powered by the mStallion engine and we’ll get to know that are the new engines capable of meeting the legacy of mHawks or not.

  6. Mahindra offers some of the best SUVs

    Mahindra Alturas G4
    Mahindra Alturas G4

    Ask a person, especially from Haryana or Punjab, the definition of SUVs and he would start describing Scorpio or Thar or the Bolero. That is the grandeur of the Mahindra SUVs. This company is best known for rolling out some of the best SUVs such as XUV500, Scorpio, Bolero, Thar, Alturas G4, KUV100 and so on. India’s safest car, the compact SUV XUV300 is also from Mahindra.

  7. A good resale value

    Mahindra First Choice
    Mahindra First Choice

    With the great build quality and the powerful engine comes great resale value. Mahindra cars are known to have a great demand in the second-hand cars market as these cars are built to last and the buyers know this! Even after years of ruthless driving, these cars can return a good value while reselling. Though there is a rare chance that a person owning a Mahindra would want to sell his car. And to cater to the second-hand market, Mahindra has its own division for this, called the Mahindra First Choice, India’s very own multi-brand used car company.

  8. Live young, Live free

    Mahindra Cars | Live Young, Live Free
    Mahindra Cars | Live Young, Live Free

    With the philosophy of Live Young, Live Free, Mahindra has always been upfront in making its cars follow the modern trend, or rather make a trend of its own. Youth just loves Mahindra, all because of the masculinity Mahindra cars come with.

  9. It is e-future ready

    Mahindra teases its Electric Car line-up for the Auto Expo 2020
    Mahindra teases its Electric Car line-up for the Auto Expo 2020

    We have already told you that Mahindra is the only company that has a racing team in Formula E. And at the Auto Expo also, Mahindra showcased its fleet of electric cars and the technology the company is building for making the electric revolution possible. It is one of the very few companies in India that have dedicated R&D for electric vehicles.

    Mahindra Racing
    Mahindra Racing
  10. The Anand Mahindra We Love

    Anand Mahindra
    Anand Mahindra

    Last but not the least, the visionary behind all this revolution and modernisation, the industrialist, Anand Mahindra. Indian just love the guy who loves his country a lot. Anand Mahindra has always been upfront in making sure that everything he does is in favour of the nation. And this is what makes him one of the most loved people in this country.

So, did we miss any reason? Let us know in the comments section below.

Ritvik Guptahttps://gomechanic.in/blog
Ex-Technical Content Developer at GoMechanic | Automobile enthusiast with a knack to decode it for everyone | Automobile Engineer by passion

18 COMMENTS

  1. Long live MAHINDRA, the great Indian Company to manufature utmost reliable vehicle for Indian roads & terrain – 3 Cheers to Mr Anand Mahindra – Best Wishes Nanaiah, Mysuru

    • Hi Nanaiah,
      Mahindra for sure is a pioneer in the Indian automotive industry. It’s great to see that there are people around in this country who appreciate the efforts being put by such companies. Stay tuned for more!

    • Hi Prasad,
      It is true that automatic versions of Scorpio and Bolero would be great. Well, you can expect it as Mahindra has been advancing on the technical grounds lately. Stay tuned and we will be the ones to tell you when this happens!

    • Hi Gowtham,

      Mahindra XUV300 is indeed the only car rated 5-star at the Global NCAP from the company. But we all know that Mahindra has been known for making robust SUVs right from the beginning and we can expect more and more SUVs from the carmaker to score high ratings at such crash tests. Stay tuned!

  2. Scorpio purcase 2012 Co service awesome performance Leh to prygraj toDelhi to Jammu kulumanali via Chandigarh

  3. Hi Ritvik. A very good write up indeed.
    Why M&M does not give guarantee/warranty on their cars? In the Middle East most companies offer 3-5 years or 60,000-100,000 km warranty…

    • Hi Sai,
      Maruti Suzuki meets all the guidelines that have been set by the Government under the BNVSAP norms. Mahindra is surely safe and powerful but it is Maruti that offers cars in the lower budget too. This is the reason behind customers choosing the brand over any other carmaker.

  4. Scorpio is good but servicing centre not take interest to get new vehicle ready in time taking 10 days to replace Dps exhaust one month old Scorpio in first servicing. Making excuse of non availability of mentioned item/part.v
    very ridiculous Dada motors in Ludhiana very bitter experience with this show room and workshop. This type of service can get pull down of company’s good name.

  5. I have a Xylo.l fail to understand why I need to replace evaporator coil every 2-3 years! It is proving to be very costly!

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