Nissan’s journey in India has always been full of struggles. Even their best-selling cars like the Micra and the Sunny would stand far behind their competition when it came to sales figures. They even tried entering the luxury market with the Teana and the X-Trail, but could only sell very few models. One more such car was the Nissan Evalia. Today let’s see why the Nissan Evalia failed in the Indian market.
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Lack of Requirement
One of the reasons why the Nissan Evalia failed was a huge lack of requirement for MPVs. During the time this car was on sale, people just didn’t need a lot of MPVs. And those who needed them would either go for the Innova or the Ertiga. Moreover, even with loads of advertising, people weren’t aware of the segment and would only look at the Innova as a benchmark. Although the Evalia was an excellent VFM MPV, it’s timing in the market just wasn’t.
Nissan Evalia -
Poor Design
This is a pretty self-explanatory point. The Evalia just didn’t look very good, period. Even though it was supremely comfortable, had a lot of features, and was priced decently well, the looks turned away a lot of heads. Competition such as the Maruti Ertiga and the Innova looked much better than the Evalia and drove much more attention towards themselves. This is one of the major reasons why the Nissan Evalia failed in the Indian market.
Nissan Evalia -
Lack of Engine and Transmission Options
Another reason why the Nissan Evalia failed in the Indian market was the lack of options. It only came with one diesel engine and a manual transmission. This wasn’t enough when the competition was offering multiple engines and transmission options. However, it did suit well for the Taxi segment, but the Evalia didn’t get much response from there either.
Nissan Evalia | Seating
So here were the reasons why the Nissan Evalia failed in the Indian market. What would you like to read next? Let us know in the comments below!
