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Hyundai’s New Design Language | Everything You Need To Know

Despite being Hyundai cars, classic best sellers such as the Elite i20, OG Creta, Verna, Elantra or even the Grand i10 had one thing in common; a brilliant design language that was dominated by Hyundai’s Fluidic Concept 2.0. Fast forward to today, Hyundai has evolved yet again with its “Sensuous Sportiness” design theme and here’s all about it.

The Sensuous Sportiness

The Sensuous Sportiness Concept Genesis for the upcoming Verna

Moving beyond the Fluidic Design 2.0 language, Hyundai Motors has now adopted what it calls the “Sensuous Sportiness” design language. With an aim to develop both sporty and futuristic vehicles in terms of style, the Sensuous Sportiness theme blends the intuitive and intrinsic beauty of automobiles with Hyundai’s core design philosophy in terms of proportion, architecture, styling and technology.

Initial Design Sketches of the Sensuous Sportiness Theme

The prime testament to the latest design language by Hyundai is the “Cascading Grille” that cars like the Hyundai Venue, Alcazar and Tucson now wear. Being a reflection of pride and confidence, the Cascading Grille is inspired by the flow of molten metal contained within a blast furnace and combined with classic Korean pottery. The way it smoothly narrows downward is another touch that gives a sense of power.

2022 Hyundai Tucson
2022 Hyundai Tucson wearing the Cascading Grille

First unveiled via the “Le Fil Rouge” concept car at the 2018 Geneva Motor show, the Sensuous Sportiness concept continues to be the inspiration behind the design of upcoming Hyundai Vehicles such as the new Verna and the new Elantra.

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Sankul Nagpal
Sankul Nagpal
Advocate || Creative and Legal Content and Copyright Specialist || Freelancer


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