Nissan is reportedly planning to discontinue the Datsun brand citing, poor sales and unprofitability. Under this Nissan will be closing down several of its ventures internationally.

Dubbed as “performance recovery plan”, Nissan is into damage control mode with its Datsun brand. The car manufacturer was unable to achieve the financial and profit and targets set by then chief, now-jailed Carlos Ghosn.

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Nissan May Shut Down Datsun In India | Highlights

  • Nissan will be discontinuing all loss-making models across its units internationally and will focus only on the high-density US and Chinese markets.
  • Nissan has been operating and selling cars in India for 14 years now. Nissan has two portfolios in India; Nissan and Datsun with Datsun being the budget brand.
  • Nissan had seen no success with its Nissan Micra hatchback and the Nissan Sunny sedan and outright disaster with the Nissan Terrano and the Nissan Kicks.
  • Datsun, on the other hand, is faring better than Nissan with the sub-compact economy hatchback RediGO, the Datsun Go and the MPV Datsun GO+.
  • Datsun was revived specifically to target emerging markets like India, Indonesia, South Africa.
  • Datsun made cars are manufactured in the same Chennai facility as Nissan. And closing down the Datsun assembly line will significantly free up resources, which in turn will save some operational costs.

The Indian automotive sector hasn’t been forgiving for many car manufacturers with General Motors Chevrolet and Fiat exiting the market and Ford working with Mahindra to save the brand. It seems Datsun is the next one to go.

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