It was his birthday yesterday! The man who has transformed the Indian automotive industry and various other sectors. Ratan Tata, the man who has been behind the growth of India’s ‘Vocal for Local’ Tata Motors. At the after-eve of his birthday, let’s take e a look at the cars from Tata Motors that have shaped the industry since the inception of Telco.
Tata Sierra | The Legendary SUV
The first car from Tata in the private vehicle portfolio. Sierra, a true SUV based on Telcoline Pickup truck, has been a legend that everyone has heard of. And the ones who were not familiar with the name had the privilege to see the legendary SUV in electrified avatar at the Auto Expo 2020. The hatchbacks such as Maruti 800 and Alto were rolling on the roads. SUV segment was still not present in our country. The roads were dull and there was no thrill. This is when Tata decided to bring in India’s first SUV to the game. And the rest is history. Take a look here.
Tata Indica | No one had to suffer from a small car again
India’s first indigenous passenger car, Indica was born at the time when the Indian market was flooded with boxy hatchbacks such as Maruti Suzuki WagonR, Hyundai Santro and many others. December 30, 1998, the date when no one had to suffer from a small car again with a tagline, ‘More Car per Car’. The hatch was spacious inside and was really affordable. This is what made it so popular amongst the customers that the Indica gained more than 1,15,000 orders within a week of launch. Tata Engineering and Locomotive Company (TELCO), the previous name for the Tata motors, made sure that now the Indians won’t have to get stuffed inside a car as if they are the mashed potatoes inside a Samosa (a fried pastry). Click here to know more about the car.
Tata Safari | The SUV Icon
It was the year 1998 and Tata Motors already had two offerings in the chunky utility car segment, Tata Sierra and Tata Sumo which were considered somewhat of a legend themselves. It was around this time when Tata Motors brought in another contender and the trio went on to coin the popular term, Si-Su-Sa, ‘Si’ being the Sierra, ‘Su’ being the Sumo and new ‘Sa’ is the all-new Safari. Safari is the true 4WD, a fact that none can deny!
Tata Sumo | The Legendary People’s Mover
There is an interesting story behind the name of this SUV. Never heard of it? Click here. It has been one of the most favoured MPV when it came to the urban as well as rural areas. The first generation of the Tata Sumo came in the year 1994. Before the Sumo, the market was filled with the Jeep from Mahindra (inspired by Willy’s Jeep). Tata used the Sumo to capture a major chunk of the segment using the Tata Sumo. In the first three years of its launch, 100,000 units were sold.
Tata Nano | India’s Cheapest Car
The man of promises. Ratan Tata made a promise to introduce a car in the market at a price of ₹1,00,000. And he kept his promise by launching the Tata Nano. “Today’s story started some years ago when I observed families riding on two-wheelers. The father driving a scooter, his young kid standing in front of him, his wife sitting behind him holding a baby. I asked myself whether one could conceive of a safe, affordable, all-weather form of transport for such a family,”. Ratan Tata said while launching the Tata Nano in New Delhi.
Tata Nexon | India’s First Safest Car
And the car that made Indians realize the importance of safety. Tata Nexon is the first car in India to score a 5-star rating at the Global NCAP crash testing thus showcasing Tata’s commitment to making Indian roads safer. Loaded with safety features and powerful engine options, Tata Nexon has become one of the most sought after compact SUV in the market.
And these are the cars from Tata Motors that shaped the Indian automotive industry. Tata Motors has been diligently towards becoming a pinnacle in the industry, all thanks to the leadership of Ratan Tata. What do you think about Tata Motors? Do let us know in the comments section below.