It seems like the ongoing automobile crisis is taking a toll on every car manufacturer single-handedly. Just recently, BMW India has reported a sales slump of over 11% in January-September 2019. The luxury carmaker has seen a drop to 7,049 units in the nine months to September 2019.

  • Despite the decline in market volume, BMW India is very ambitious about the days to come.
  • BMW India says that this crisis within the automotive sector is very temporary and that they are very certain about the Indian market as they are here to stay for the long term.
  • BMW is holding a steady 11% compared to the luxury market shrinkage of 20%.
  • India’s second-largest luxury carmaker; BMW is adding 30 more sales and service outlets in India by March 2020, taking it to a total of 100. BMW had a mere 55 outlets, just 18 months ago.
  • According to official SIAM (Society Of Indian Automotive Manufacturers), the Indian auto sector is in its worst phase right now. New car sales have plummeted to a record-breaking low of 31.57% to 1,96,524 units.
  • The general consensus on this slump is attributed to the boom in the second-hand car market, the upcoming BS6 emission norm and the inflation in commodity insurance costs.
  • On the other hand, BMW’s motorcycle division; BMW Motorrad sales surged to 45% to 1,472 units in January-September period.
  • Mr Rudratej Singh, the president and chief executive of BMW Group India commented, “We have seen our volume falling 11% to 7,049 units year-to-date. But this is against the luxury market shrinking a higher 20%”
  • BMW has been pacing toe-to-toe with the luxury car market leader Mercedes Benz selling 7,920 units during the January-September phase of 2018.
  • Just recently, breaking all records, Mercedes Benz recorded a sale of 200 cars in Mumbai and Gujarat in a single day.

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