The Skoda Kushaq has launched in India just over a month ago, and it has already made Skoda proud. With over 6000 bookings in such a short period of time, the Kushaq has taken on the market like a beast. Skoda has managed to sell 3080 units in July 2021, which is a growth of a massive 320% over June 2021. The launch of the Kushaq has been instrumental in this growth of sales for Skoda.
Keeping sales aside, Skoda is also expanding their network in India. Zac Hollis, the Brand Director at Skoda India said that the Kushaq was launched with the vision of substantially growing volumes in the Indian Market. Despite the challenging circumstances, the Kushaq has managed to exceed their expectations. With the launch, Skoda has also received over 200 requests for new dealerships across India.
With this in play, Skoda plans on having dealerships in 100 cities by August 2021. They also plan on expanding this number to 225 by next year. Skoda also plans on extending sales and services to Tier-2 and Tier-3 cities as a part of their ‘Peace of Mind’ campaign. This campaign is built on 4 pillars- Cost of Ownership, Customer Reach, Convenience and Transparency. With this campaign, Skoda India will focus on the betterment of the Overall Ownership Experience of the audience.
Also Read- Skoda to launch a new Mid-Size sedan in 2021
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The Kushaq comes in at an attractive starting price of Rs. 10.49 Lakhs. The top-end goes up to Rs.17.59 Lakhs(ex-showroom). Engine options include a 1.0L petrol and a 1.5L TSI. While the deliveries for the 1.0L variant have already begun, the 1.5L TSI will also start rolling out at the end of this month.
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Apart from the Kushaq, Skoda also launched the Octavia, starting at Rs.25.99 Lakhs. We are also expecting the 2021 Rapid and a facelift of the Kodiaq later this year. The Kodiaq will be a very exciting launch in the competitive category of full-sized SUVs.
Skoda Kushaq is surely a very high quality product which is not only focused on sales but customers too are getting great value from it. Kia Seltos and Hyundai Creta have features but not great build quality like Skoda and Volkswagen. TSI engines in the Kushaq are fun to drive however 1.5 TSI is phenomenal. Safety features are very less in base models of competitors due to which Kushaq’s Active Variant would be valueable more than Creta E and Seltos HTE. So if course, Kushaq would be a great product that even sells well.
Hi Abhiraj, you’re completely right! The Kushaq is a much better product than its Korean rivals!