Mahindra Marazzo and KUV100 to be Discontinued?

A little bit socking but this might be true! one of India’s top carmakers Mahindra might just have decided to discontinue two of its models. This comes just less than 24 hours after the brand gave green light to its new XUV900 project.

The models to be discontinued are the Mahindra Marazzo and the KUV100. The reason cited for the discontinuation is the low sales numbers for both models.

Why Marazzo?

• Although, the Marazzo is one the most refined cars Mahindra ever produced.
• Despite getting a newer and more refined 1.5-litre diesel engine accompanied by a plethora of features the MPV didn’t pick up that well.
• Looking at the sales numbers since January Mahindra has only sold a mere 711 units of the MPV.
• When compared to its rivals like Toyota who sold 19,300 units of the Innova Crysta and Maruti sold 37,286 units of the Ertiga during the same period.
• This discontinuation also means that the Marazoo will no longer be updated.
• As it was expected to receive a brand new 1.5-litre turbo-petrol engine from the brand’s latest mStallion range showcased at the 2020 Auto Expo.

Why KUV100?

• There are two reasons for Mahindra to discontinue the KUV100 is a fewer sales number.
• The other reason being Mahindra planning to re-introduce the KUV1000 in an all-electric avatar.
• To date, only 21 units of the KUV100 have found their owners which compared to its rivals Ford which sold 3,564 of the freestyle while Maruti sold 16,075 units of the Ignis.
• The KUV100 did turn out to be a failed attempt for Mahindra to mark its foot in the hatchback segment.

• As stated earlier the brand is working to re-launch the tall boy hatchback in an electric form.
• The new E-KUV100 is expected to have a real-world range of 147km.
• This electric KUV100 will also come fitter with a 15.9kWh producing 55hp of power.